July 2026

Mandela Day: Why Younger Consumers Support Purpose-Driven Businesses Consumer expectations are changing, and businesses that understand this shift are better positioned for long-term success. Millennials and Generation Z are becoming the dominant spending generations, and many are choosing to support businesses whose values align with their own. For these consumers, purchasing decisions often go beyond […]

5 Things Big Companies Do That Small Businesses Shouldn’t Copy Large corporations often appear to have all the answers. They have established brands, extensive resources, specialist teams and sizeable budgets. It’s easy for small business owners to assume that following their example is the quickest path to success. In reality, the opposite is often true.